The Field Guide › Article
Argues that qualitative measurement — conversations, observation, interviews, focus groups — tells you things that quantitative surveys can't: the context, nuance, and reasons behind the numbers. A heat map of red and orange rectangles can tell you where psychological safety is low, but not why; a short conversation can reveal a tyrannical former manager, a culture of private channels, or a team whose prioritisation conflicts stem from unclear purpose. Draws on Terry Pratchett's maxim that 'the best research you can do is talk to people', and critiques the assumption that numbers are rigour and words are merely impressions. Includes practical approaches to gathering qualitative data: open text fields in surveys, observation in meetings, interviews, exit interviews, and focus groups. Connects to the broader argument that measuring PS requires curiosity and care, not just countable outputs.